Numerous Burger King (NYSE: BKC) restaurants across the country now feature “Soft Drink Pairing” charts by the drink machines. These posters inform customers of the unique characteristics of each individual soda and suggest the most appropriate piles of beef and cheese shoved in a bun with which to pair them.
“Coke: Real, full-bodied taste with with a refreshing, bubbly finish.
Sprite: Crisp and clear body with a whole lotta taste.”
Thus, Coke is clearly suited to be paired with Single, Double and Triple Whoppers while Sprite is the perfect match for a Tendercrisp sandwich and The Angus.
Unfortunately, the charts give no indication as to the soft drink’s vintage, so consumers will have to guess the day that the artificial flavorings were grown and harvested. An August 12th large cup of Dr. Pepper is said to be the most coveted as it perfectly brings out the taste of the cheese slices and four gas flame broiled beef patties in the BK Quadruple Stacker.
What do you all think about this new ticklish soda pairing campaign from BK?
Burger King Soft Drink Pairings, you are tickle city!
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on September 10th, 2010 at 12:22 pm
this is the most unnecessary thing that bk has come up with, ever. many 100s of 1000s of dollars did they spend/waste paying people to come up with this bs? a blind homeless person with no tongue could make up a bunch of random combinations too and it wouldn’t matter. most people drink the same sodas of their choice usually at fast food places anyway.
on September 12th, 2010 at 7:39 am
I enjoy Burger King’s style of marketing. Corporate marketing tends to be a bit stuffy most of the time so it’s nice to see a bit of humor – like this comparison of burgers to high-cuisine, as well as some of their other commercials with the mom attempting to run over the King. My only suggestion to BK would be to give the King a makeover – a charisma boost might increase sales.
on September 13th, 2010 at 10:57 pm
A couple pretty different reactions here.
@ Young-eun, it definitely is random, but I doubt they are assuming that any customers are actually going to persuaded. I’m sure there are many that think it’s incredibly dumb, but it does seem that the funny analogy is catching on with a good deal of customers.
I read another blogger (can’t remember where) who was saying something similar to Kevin. I agree that this comes off like a much more natural and less obvious marketing approach compared to many of BK’s competitors, which can be extremely refreshing. Perhaps just as refreshing as a large Sprite with an order of BK Chicken Fries.
on September 15th, 2010 at 9:48 am
Of course Dr. Pepper is the most coveted. Its got 23 flavors!!!!!